User experience UX design is the process of creating products that provide meaningful & relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, & function.
"The goal of UX design in business is to “improve customer satisfaction and loyalty through the utility, ease to use, & pleasure provided in the interaction with a product.”
UX is important for any digital products, UX is key for complex sites because users must be able to easily navigate the site and understand how to use it.
UX is centered around how a visitor feels when interacting with a website or a product. It goes behind the scenes, past the visual elements to strategically design how your audience will interact with your website to accomplish desired outcomes, for example gaining information or making a purchase. The ultimate goal is an experience that is intuitive, valuable, and enjoyable to drive engagement, conversions, and repeat visitors.
UX design thinking is constantly evolving and searching for new ways to solve problems. In general, UX design process as follow when approaching a problem or project. A set of steps a designer will take to solve user problems and create engaging experiences.
Design Thinking which follows a thorough understanding of both user and business goals. In general, this is often an iterative design process that is constantly evolving. Key concepts or methods used to carry out this process may include, but is not limited to;
"Understand – User Research – Analytics & Discovery - Wireframes - Mockups & Prototype - Finalize & Code."
Content audits, information architecture, user personas, business model canvases, mood boards, storyboards, empathy maps, use case scenarios and user flows, customer journeys, wireframes, mockups, and prototypes. They may also mention conducting user-testing—moderated or unmoderated, remote or in person—multivariate testing, eye tracking, click-tracking heatmaps and other quantitative analytics.
UX design thinking methodologies can play an important role in the creation of a product that users will love.
Design solves a problem in order to provide a solution, I first need to understand the problem, & analyze requirements, I follow industry standard user research methods including contextual and individual interviews, while observing the users in real environment. Conduct brainstorming sessions with clients and show them my existing products to get their feedback. work closely with Business Manager to understand users and their needs.
Focus on understanding user behavior, need, and motivations through observation techniques, task analysis, and other feedback methodologies, card Sorting, focus group, prototype, and usability testing.
" The process of understanding the impact of design on an audience."
Design solves a problem in order to provide a solution, I first need to understand the problem. To analyze requirements, I follow industry standard user research methods including contextual and individual interviews, while observing the users in real environment. Conduct brainstorming sessions with clients and show them my existing products to get their feedback. work closely with users, & Business manager to understand users and their needs.
" Analytics been used to inform marketing strategy, but I rely on this quantitative-data source to aid me in research & design."
My design process is focused in utility, ease of use, and efficiency. I start with concept sketching laying out the information architect, and design an interaction prototype. I follow industry standard UX design methods including wireframes, prototype, interactive prototype, High fidelity mockups.
" The process of understanding the impact of design on an audience."
Design high fidelity mockups, and interactive prototype, following the company brand identity integration, user testing, Finalizing UX deliverable.
Work closely with Business Manager, users and collect their feedback, make changes, collect user feedback and evaluated.
Conducts user research to understand user needs, mental models and working contexts. The users pain points were finding what they are looking for and the menu, search & products didn’t help them.
After Analyzing the problem and doing my researches I came up with a mega menu design and used the Oil & Gas terminology on our menu so users can easily find all what they are looking for. Created annotated prototypes & wireframes of user interface designs that visually and textually communicate the behavior of a BHGE site.
"Results driven innovation."
The E Commerce Part store project was my best project in 2017. The project goal was designing a site to allow GE O&G customers to Quote, & Orders parts online. The Company did not have a system before so I went to meet with customers, and collect information about the processes they used and try to bring everything online with an easy way so the customers will be able to:
Quote, Order, upload parts from his inventory system, getting there special prices, make a payments, Total FCA/FOB & CPT/CFR Karachi price by Air/sea shipment. Also mention the estimated / approximate weight and dimensions of all the shipments. port of shipment, country of origin and harmonized system code for each item. Getting the export approval from the Governments.
"The sales was increased 33 % on the first quarter. Users clicked on easy to us buttom."
Ajax, High Speed Reciprocating (HSR) Compressors & Cooper-Bessemer equipment in one tool, User-friendly, refreshed interface & graphics. Customized settings based on user inputs. Export performance reports to various software.
The challenge Combining new technology with easy to use interface for sizing and selecting compressors, or for resizing old ones.
The goals are design a combined app to include the functions was previously in the three applications used before to Customize the compressors. "Ajax-Gemini-Superior" into one software. This tool designed to sizing all kind of Compressors such as "Superior, Gemini, Joy, Ajax, Cooper Bessmer, and High-speed reciprocating compressors.
Card Sorting a method used to help design & evaluate the information architecture of the software I collected the information’s from users’ interview, focus group. This is a discussion with a group of participants, in different locations in Oklahoma, and Texas that leads through a set of questions on a particular topic.
The idea is to obtain feedback about users, persona’s, products, concepts, prototypes, tasks, strategies, and environments. Use Cases Provide a description of how users use a particular feature of our tool. They provide a detailed feedback about using the tool, including the steps they take to accomplish each task.
While developing the tool, developers got some problems and they changed the design as they see fit, so we end up having a software not usable, and almost designed by developers. Another problem they did not work in Agile environment, so we did not know about the problems from beginning.
I worked with the developers to change the most important screens first before the release but we came back on track on the second release after 4 months.
Sailing is very lovely energetic sport. It is team collaboration. You cannot succeed without team work. So, every day at work like sailing to new horizon, exiting to navigate through rough weather.
Working with Other designer bring the best of great ideas, it helps me and my team to design a better solution. Specially by having a weekly meeting to discuss the projects they are working on and every one adds his input.
"The most challenging aspect of my career has been getting designs implemented as intended."
Working with developers is a challenge but it get more easier if you let the developer manager, and Sr. Developers be involved in the UX Process from the begining to avoid any implementation problem & highlighte the issues from the start so we can solve it.
I worked with the developer in Agile processes so we break the design to user stories and under each stories I define the tasks with developer and support them with Links to interactive mockups or high fidelity mockups, and worked with QA team so they will understand what to except.
"Design and development are two sides of the same coin"