As a digital designer proficient in design the digital experience across web and mobile for GE Oil & Gas. BHGE Site, and e- Commerce Parts Store. Utilizing full range of product design, interaction design and visual skills to build world class digital experiences.  Created holistic design solutions that address business, brand and customer requirements and worked closely with product managers, software developers and user experience researchers, and designers’ team. 

"I am motivated by necessary and challenging solutions with an understanding that the result is proportional to the effort." Experience in collaborating with stakeholders, domain experts, users.  Experience in Human-Centered methods for User Experience Design theory and best practices. A thinker and a doer. I’m person with vision, enthusiasm, energy and integrity who consistently deliver to high standard and makes things happen. Mastery of wire-framing and prototyping software.  Experience working in Agile delivery environment.

GE Current Powered by GE Digital

UX Sr. Director

Smart City Apps / JPMorgan - Wallmart - City of San Diago

  • Build, develop, and manage a team of designers, and user experience specialists
  • Provide a clear and consistent perspective on UX Own the end-to-end design process of the team, ensuring on time, detailed, and polished deliverables
  • Conduct user research studies, user testing, A/B testing – utilize the results to improve the customer and user experience
  • Develop user scenarios, user flows, interactions models, wireframes, and prototypes to create the ideal user experience all within specified guidelines and deadlines Participate in and /or facilitate/lead customer/partner UX meetings
  • Participate in Agile Scrum Meetings Collaborate daily with developers to translate designs into shipping products
  • Work directly with Product Management to ensure designs reflect the user experience need
  • Excellent communication, presentation, interpersonal and analytical skills including the ability to communicate
  • complex interaction design concepts clearly and persuasively across different audiences and varying levels of the organization
  • Assess and optimize the performance of new and existing features by conducting/participating in usability testing and interpreting analytics data
  • Work across functional teams to understand business and feature requirements
  • Provide customer focused leadership by working closely with the business and technical teams to develop product strategy, use cases, and requirements that ensure alignment with business goals and user needs
  • Collaborate effectively with agile, multi-disciplinary teams to evaluate the feasibility of proposed designs and champion great experience.
  • Develop and implement scalable User Experience processes and tools to enable functional productivity
  • Uses participatory design activities (e.g. paper prototype co-creation, card sorting) to understand the vision, business model and assumptions and tacit knowledge about user needs and behaviors.
  • Conducts user research to understand user needs, mental models and working contexts.
  • Synthesizes output of stakeholder research & creates visualizations that effectively summarize key insights related to user and customer needs and behaviors, product definition.
  • Creates annotated prototypes or wireframes of user interface designs that visually and textually communicate the behavior of a software application.
  • Skilled in standard design & wireframing tools (InVision, Adobe CC, Sketch), hand drawing and visual communication, time-based and interactive prototyping tools.

Staff UX Interaction

Business Acumen:

Develops knowledge of industrial business domains, products, key processes, suppliers, customers and market/competitors.

Understands principles of design thinking, what it is and why it is important. Explores all ideas, regardless of their source.

Works to create an understanding of how individual people and things fit within larger structures (like systems or organizations), as well as the relationships between parts of a system and the system as a whole.


Understands the value of a rigorous, collaborative and transparent decision-making process.

Expresses UX and design concepts to collaborators on cross-functional teams. Goes beyond merely presenting designs, explains the story of the rationale and benefit of design ideas.

Personal Attributes:

Must be able to engage sceptical customer organizations and users in order to learn their business Acts and decides appropriately when all available information may not be possible to obtain.

Demonstrates the ability to extract and communicate how customer groups are thinking and feeling.

Asks questions appropriate to translating an abstract problem into a roadmap for identifying solutions.

Captures specific information from the audience and validates it back to them for acceptance.

My curriculum vitae can be downloaded as word document.